The Marketing Analyst is responsible for executing upon the company’s overall direct-to-consumer web strategy across the company’s suite of products. This role will work directly with the marketing, creative, and operations teams to achieve the Company’s online branding and sales goals.



  • Manage web content for the company’s website using the Shopify content management system
  • Help facilitate online traffic-driving strategy for new products
  • Implement custom front-end functionality in HTML, Javascript, and CSS for the website
  • Participate in communications with third party vendors for the following online initiatives: website optimization (including traffic drivers, landing page messaging, key paths, buying process, and conversion), PPC, SEO, email marketing, database growth/management, and social media (including Facebook, Twitter, Pinterest, and Influencers)
  • Leverage a “test, measure, and refine” approach to constantly improve site performance and to increase the impact of online marketing campaigns on revenue and profitability
  • Manage and monitor online testing plans
  • Collaborate with a wide variety of functional areas within the company, such as sales, operations, customer service, information technology, marketing, and public relations to execute specific marketing plans
  • Participate in key marketing and sales presentations as necessary
  • Manage the day-to-day activities associated with all online marketing efforts, including project management, creative development, and campaign tracking and reporting


  • Bachelor’s degree or equivalent experience required in business, online marketing, or related discipline
  • 4+ years’ experience in web development
  • Familiarity with content management systems
  • Experience with online marketing programs preferred
  • Experience with Shopify
  • Strong attention to detail and well organized
  • Good verbal and written communication skills
  • Ability to multi-task and prioritize projects



To apply, please submit your resume, a brief cover letter explaining why you are a good fit for this position, and your hourly rate to