The Marketing Analyst is responsible for executing upon the company’s overall direct-to-consumer web strategy across the company’s suite of products. This role will work directly with the marketing, creative, and operations teams to achieve the Company’s online branding and sales goals.

 

DUTIES

  • Manage web content for the company’s website using the Shopify content management system
  • Help facilitate online traffic-driving strategy for new products
  • Implement custom front-end functionality in HTML, Javascript, and CSS for the website
  • Participate in communications with third party vendors for the following online initiatives: website optimization (including traffic drivers, landing page messaging, key paths, buying process, and conversion), PPC, SEO, email marketing, database growth/management, and social media (including Facebook, Twitter, Pinterest, and Influencers)
  • Leverage a “test, measure, and refine” approach to constantly improve site performance and to increase the impact of online marketing campaigns on revenue and profitability
  • Manage and monitor online testing plans
  • Collaborate with a wide variety of functional areas within the company, such as sales, operations, customer service, information technology, marketing, and public relations to execute specific marketing plans
  • Participate in key marketing and sales presentations as necessary
  • Manage the day-to-day activities associated with all online marketing efforts, including project management, creative development, and campaign tracking and reporting

REQUIREMENTS

  • Bachelor’s degree or equivalent experience required in business, online marketing, or related discipline
  • 4+ years’ experience in web development
  • Familiarity with content management systems
  • Experience with online marketing programs preferred
  • Experience with Shopify
  • Strong attention to detail and well organized
  • Good verbal and written communication skills
  • Ability to multi-task and prioritize projects

 

 

To apply, please submit your resume, a brief cover letter explaining why you are a good fit for this position, and your hourly rate to careers@communitycosmetics.com